One brand across different settings

Uber India’s campaigns needed to work across languages and formats while staying recognisable. The 2023–2026 project covered street-level placements, digital campaigns and app experiences.

The creative work

With Crease Design Works, the project brought custom illustration and multilingual adaptation to Uber Auto, Uber Moto, in-app purchases and the Uber Driver App. Layouts and messaging were adapted for six languages within Uber’s established brand system.

Uber Moto referral campaign mockup with an illustrated rider in the rain
Uber Moto campaign creative. Image: Crease Design Works.

Creative that fits the placement

The work connected a consistent brand presence with the language and space available in each placement. The examples below show referral campaign artwork for Uber Moto and Uber Auto.

Uber Auto referral campaign mockup with Hindi copy and an auto-rickshaw illustration
Uber Auto campaign creative. Image: Crease Design Works.

Project credit

Creative and imagery: Crease Design Works. This account is adapted from its Uber India project page. The project describes creative delivery; it does not report measured leads, revenue or return on ad spend.