PPC STUDIO / FIELD NOTES
Visit Enquiry Qualified lead
Each step tells you something different.

LEADS / FIT

A form fill is not always a good lead.

An enquiry shows interest. A useful lead also fits your offer and has a reason to buy. Agree what makes a good lead with your sales team, then feed that information back into your campaigns. Count the right actions before comparing results.

PPC STUDIO / FIELD NOTES
Ads Website Business
Three views of how marketing helps your business.

RESULTS / CONTEXT

Look beyond the ad dashboard.

Ad reports explain what the platform attributes to a campaign. Website analytics show what visitors do. Sales and store records show what the business sold. Read them together, and keep revenue separate from profit.

PPC STUDIO / FIELD NOTES
Review Plan Act
A simple way to prepare for a useful conversation.

GUIDE / YOUR FIRST CALL

Bring your business knowledge.

  • What you sell and who you want to reach.
  • Your current marketing and results.
  • What makes a useful lead or customer.
  • What happens after someone enquires.
  • The sales reports you use.
  • The main goal you want marketing to support.

Try the customer growth calculator ↗